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Marketo Implementation, Managed Services & Integrations

Built for Scale, Operated for Reliability

Optematic delivers Marketo implementations designed to support real-world marketing operations at scale—not just campaign launches. We implement, integrate, and operate Marketo as a core system within your revenue and data ecosystem, ensuring it remains reliable, governed, and effective long after go-live.

Our approach goes beyond basic configuration. We focus on data integrity, lifecycle automation, and cross-system orchestration, so marketing, sales, and revenue teams can trust the platform and move faster without manual workarounds.

What We Deliver

End-to-End Marketo Implementations
We implement Marketo to support B2B lead management, account-based marketing, lifecycle orchestration, and revenue attribution—designed around your actual go-to-market motion.

Lifecycle & Campaign Architecture
Optematic designs scalable lead and account lifecycles, including acquisition, scoring, routing, nurturing, reactivation, and suppression logic. Campaign frameworks are built to be reusable, testable, and easy to operate.

Data Model, Governance & Hygiene
We configure Marketo programs, channels, tags, fields, and naming conventions with governance in mind—reducing technical debt, duplicate logic, and data corruption over time.

Integrations & Revenue Orchestration
Marketo is unified with CRM, data platforms, enrichment tools, sales engagement, and analytics through a managed orchestration layer. We ensure clean handoffs, reliable syncs, and visibility into failures.

Managed Services & Ongoing Operations
After implementation, Optematic operates Marketo as a managed service—handling monitoring, incident response, enhancements, and continuous optimization as your business evolves.

Marketo Capabilities We Implement & Operate

Rather than listing features in isolation, Optematic focuses on how Marketo is actually used in production:

  • Lead & Account Lifecycle Automation
    Acquisition, scoring, qualification, routing, recycling, and suppression aligned to sales and RevOps processes.

  • Campaign & Journey Execution
    Batch and trigger-based campaigns, engagement programs, event programs, webinars, and multi-channel journeys (email, forms, landing pages).

  • Account-Based Marketing (ABM)
    Account targeting, member management, account-level scoring, and coordinated marketing-to-sales execution.

  • Sales Alignment & CRM Sync
    Reliable synchronization with Salesforce and other CRMs, including ownership rules, activity tracking, and lifecycle state alignment.

  • Data Enrichment & Quality Controls
    Integration with enrichment providers, validation rules, deduplication strategies, and normalization logic.

  • Attribution & Performance Reporting
    Program, campaign, and revenue attribution models designed to support decision-making—not just activity tracking.

  • Compliance & Deliverability Support
    Subscription management, consent handling, suppression logic, and deliverability best practices.

Integrations We Commonly Support

Marketo rarely operates in isolation. Optematic commonly integrates Marketo with:

  • CRM platforms (Salesforce, HubSpot CRM)

  • Data warehouses and analytics tools

  • Sales engagement and enablement platforms

  • Enrichment and intent data providers

  • Webinar, event, and CMS platforms

All integrations are built with monitoring, error handling, and documentation—so failures are visible and recoverable.

Why Optematic Is Different

Most Marketo partners focus on campaigns. Optematic focuses on operations.

  • We design Marketo to scale without constant refactoring

  • We treat data quality and governance as first-class concerns

  • We retain ownership after go-live through managed services

  • We align marketing automation to revenue, finance, and analytics systems

The result is a Marketo environment that marketing teams can run confidently—and leadership teams can trust.

The Outcome

With Optematic, Marketo becomes:

  • Easier to operate and extend

  • More reliable across systems

  • Better aligned with sales and revenue operations

  • A long-term asset, not a fragile marketing tool

Optematic — Marketo implemented, integrated, and operated for scale.

  • “Optematic rebuilt our Marketo instance from the ground up and aligned it properly with Salesforce. Lead routing, scoring, and lifecycle logic finally matched how our revenue team actually works. What mattered most was that they stayed involved after launch to keep everything clean and reliable.”

  • “We didn’t need another agency to launch campaigns—we needed someone to operate Marketo. Optematic took over monitoring, fixes, and enhancements, standardized our programs, and reduced breakage dramatically. Our team can now focus on strategy instead of troubleshooting.”

  • “Optematic integrated Adobe Marketo Engage with Salesforce, enrichment tools, and our data warehouse. Data quality improved immediately, attribution finally made sense, and failed syncs no longer went unnoticed. It’s the first time our marketing automation felt production-grade.”